HOW MUCHARE YOUlosing?
You have a product. You have traffic. You have customers. And you're still bleeding them. Based is the studio that finds the holes — and patches them.
Built on
Behavioural psychology. Not guesswork, not gut feel, not "we'll A/B test it."
Currently
Intro pricing: £750 audits for the first 5 clients. Usually £1,500.
Every section of this page is using a principle on you.
Hover each one. We'll show you where it's hiding on the page.
Fogg's Behaviour Model
B = MAP. Behaviour = Motivation × Ability × Prompt. Every screen needs all three. Most products only hit one.
→ hover to see it in useLoss Aversion
People feel losses twice as hard as gains. "Only 2 slots left" works. So does "you might miss out."
→ hover to see it in useZeigarnik Effect
Unfinished tasks stay mentally active. Progress counters, depth readouts, stats — they hold your attention hostage.
→ hover to see it in useCompletion Bias
People will finish what they've started. "0 of 6" is a trap. You're already counting.
→ hover to see it in useVariable Rewards
Predictable = boring. The depth counter updating in jumps, not smoothly, is why you keep glancing at it.
→ hover to see it in useSelf-Determination Theory
Autonomy, competence, relatedness. The page addresses you directly, assumes intelligence, and doesn't patronise. That's the whole theory in UX.
→ hover to see it in useThree ways to start.
Every Based project starts the same way: behavioural psychology as the foundation. Tech comes second — and when it does, it's only modern stack (React · Next.js · Capacitor). No WordPress. No templates. No shortcuts.
1-week behavioural teardown of your site or app. I find the holes. You get a fix list.
- →Frame-by-frame UX friction log
- →Behavioural audit through 6 frameworks
- →Prioritised fix list by impact × effort
- →60-min walkthrough call
Best for: founders with traffic but bad conversion
Landing pages, onboarding flows, or full products rebuilt from scratch — behavioural psychology baked in.
- →Modern stack: React · Next.js · Capacitor
- →No WordPress, no HTML/CSS templates
- →Fogg, loss aversion, completion bias designed in
- →Hosting & setup included OR files handed over
Best for: products with stalled growth
One-off calls, async feedback, gut-checks. Just the brain, no commitment.
- →Strategy calls (60 min)
- →Async screen-by-screen reviews
- →Pre-launch behavioural QA
- →Email / Loom / Slack — your call
Best for: founders who just need a behavioural gut-check
↳ Hosting & setup available as a monthly add-on (from £50/mo) or I can hand over clean files and help you deploy yourself. Your call.
Built on the same principles we sell.
Buddy
A fitness app for absolute beginners. Designed around one question: how do you get someone who's never exercised to come back tomorrow?
- →9-screen onboarding built around completion bias
- →Light mode by default (warm, approachable, not intimidating)
- →"Buddy system" feature targeting relatedness (SDT)
- →Every screen has a behavioural reason to exist
project
The next case study goes here. Intro-priced audits are limited to the first 5 clients. Be one of them.
- →£750 fixed-price Leak Audit (usually £1,500)
- →1-week turnaround, 60-min walkthrough
- →Full rebuild available after (from £3.5K)
Start bleeding
less.
Pick a channel. I answer all of them.
No contact forms. No calendar roulette. No gatekeeping.
Just tell me what's leaking — I'll get back to you.